Outdoor ad: Adelaide Casino: Missing Big Cow

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Top 6: October 13th 2010

To convince lovers of big food that the Adelaide Casino is home to the biggest beef schnitzels in the country, Jamshop orchestrated a stunt announcing that the 'Big Cow' from a town called 'Moonanbull' had suddenly gone missing. Using various media the news was spread about the missing big cow. But whenever an announcement of the missing big cow was made, 'coincidentally', the 18inch beef schnitzel offer appeared at the same time.