Save the Children: Lottery of Life

With their campaign site ‘The Lottery of Life‘, Save the Children show us what you’d be if you where born in a different time and place.

Visit this great site – created by B-Reel and Lowe Brindfors – and you’ll find out all about your new life. Connect via Facebook and spin the ‘wheel of life’ and you’ll discover who you are, where you come from, as well as your new life opportunity – your typical illiteracy level, your chances of being in poverty and whether corporate punishment will be unleashed on you if you do something wrong. The site used a mix of social networks including Flickr, YouTube and Google Maps to really get you learning about the new you – your new place of origin, what you can expect from life and the problems you may face.

Once you discover who you could have been, you get the chance to do something about it, and help those who could have been your best friends. Then, the real you can Tweet or Post about who you might have been – spreading the word and helping more of our children in need.