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Outdoor

Bucharest's City Police: eyeless


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The biggest number of suspects using mobile phones while driving are the executive types who regard themselves as multitasking and smart. Therefore, the idea from Publicis, Bucharest was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves by using the phone while driving.
Credits Other credits

Nicolae Marinescu - Bucharest Police's Deputy General Director

Gratiela Vaduva - Bucharest Police's Chief Department of Analysis and Criminal Prevention

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