Top 6: November 17th 2010
Outdoor
Airwalk: Pop up
Top 6: November 17th 2010
Young & Rubicam launched the world's first âinvisible pop up storeâ for legendary shoe brand Airwalk. The iconic 1994 JIM is a casual, comfortable lifestyle sneaker. It's made to be worn when you hang out with friends. That's why Airwalk wanted to launch the limited edition replica not in shops, but in typical hangout spots like parks, boulevards and beaches. Using the augmented application, GoldRun, users could reserve one of the 300 limited edition pairs by going to one of the two Invisible Pop Up Store locations (in New York and Venice Beach, CA), and snapping a picture of the augmented reality shoe. People were only able to buy the sneaker if their GPS-enabled smartphone confirmed that they were within the confines of the invisible 'store'.
- Category Clothing & footwear
- Client Airwalk
- Agency Young & Rubicam, New York
- Country United States of America
- Uploaded 12 November, 2010
- Executive Creative Director
Ian Reichenthal - Executive Creative Director
Scott Vitrone - Creative Director
Graeme Hall - Creative Director
Menno Kluin - Copywriter
Felix Richter - Art Director
Alexander Nowak - Producer
Jo Kelly - Producer
Devon Wilson
Global Director, Creative Content: Kerry Keenan
Executive Directors, Content Production: Lora Schulson, Nathy Aviram
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