TV ad: NZTA: Mantrol

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The New Zealand Transport Agency has launched a new road safety advertising campaign focusing on the concepts of 'Mandom' and 'Mantrol'. The new campaign developed by Clemenger BBDO Wellington introduces 'Mandom' - a place where a man is in complete control of his surroundings... or is he?

Directed by Nick Ball via @radical.media, the 60 second TV spot at the centre of the new campaign was introduced by two 30 second unbranded teasers in the week leading up to the launch, and is accompanied by radio, print, billboard and online executions.

Category Public interest
Client NZ Transport Agency
Agency Clemenger BBDO Wellington
Production Radical Media
Country New Zealand
Uploaded 17 November, 2010

Credits

Director
Nick Ball
Executive Creative Director
Philip Andrew
Art Director
Ben Davidson
Copywriter
Alex Metson
Agency Producer
Martin Gray

Other credits

Account Director: Julianne Hastings

DoP: Ian McCarroll

Editor: Sam Brunette

Executive Producer: Karen Bryson

Group Account Director: Linda Major

Music + Sound Production: Liquid Studios

Post production: Oktobor

Producer: Barbara Devlin

Senior Art Director: Brigid Alkema

Production Designer: Jules Cook

NZ Casting: Catch Casting

Australian Casting: Nick Hamon Casting

VFX Producer: Steen Bech

Lead Flame: Andy Dill

Colourist: Kenny Gibb

NZTA: Mantrol

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NZTA: Mantrol

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