St Matthew in the City: The Billboard

Couldn't make it to church on Christmas? That's OK. You still have a shot at absolution - if you live in Auckland, New Zealand. St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a TBWA Tequila billboard during services the previous Sunday. It's been up outside the church ever since, offering locals a drive-by blessing. (If you happen to be walking by, you're encouraged to touch the ad, for extra blessedness.)