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Viagra: Viagra - See the World Differently - Grass

The truth is that a huge number of men who suffer from erectile dysfunction are unable to have spontaneous sex. That's Viagra wanted to empower men suffering from this condition by illustrating the whole world as a potential opportunity. M&C Saatchi, Auckland's idea highlights the benefit of the new Viagra 12 pack in a subtle and clever way, by simply making everyday objects and places appear to look like a mattress. Your imagination can do the rest.
Credits Other credits

Finished Artist: Luke McArthur

Client: Glenn Martin

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