Top 6: February 2nd 2011
Outdoor
Europcar: Crush hour - case study
Top 6: February 2nd 2011
With the new service Autoliberte from Europcar, renting a car became so easy, having your own car became totally pointless. Ogilvy Paris highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that their cars have been crushed by an obscure fake authority.
- Category Business equipment & services
- Client Europcar
- Agency Ogilvy Paris
- Country France
- Uploaded 27 January, 2011
- Director
Gustav Johansson - Executive Creative Director
Chris Garbutt - Creative
Emmanuel Bougneres - Creative
Benjamin Dessagne - Production company
Moonwalk - Post production
Nightshift - Agency Producer
antoine bagot - Music + Sound Production
Studios Appolo
Head of Digital & Branded Content : Frederic Levron
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