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Top 6: September 6th 2006

To advertise Weeds - a sitcom about 'a single mom dealing with life's problems' - we created:
- a billboard which was contained completely inside a sandwich bag.
- a billboard that had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana.

This latter billboard had a security camera trained upon it and when inevitably the marijuana was stolen, the footage was released as a viral video which received 50,000 views and wide-spread press coverage.
http://www.youtube.com/watch?v=SXaS4IOkstg
http://www.youtube.com/watch?v=sgBi8Zozfvk