Festis: The Festis Detector

In 2010 Carlsberg and their still drink, Festis, took the opportunity to launch Sweden’s first 3D commercial.In the beginning of the 3D-hype, the mission for Akestam Holst, Stockholm was to get Festis into the conversation. By using the new technology, our idea was to single out who’s most "festis", in Swedish meaning who’s “most fun”, in the audience at movie screenings.