Top 6: February 23rd 2011
TV
AT&T: Bake
Top 6: February 23rd 2011
This year, for Valentine's Day, AT&T launched a unique promotion called "Shout Your Love from the Mountaintop." The idea was to encourage users to submit Valentine's Day messages via AT&T's facebook page. A group of Mountainmen Shouters would then literally do just that -- shout these messages from a mountaintop for all the world to hear. Messages were filmed and uploaded to YouTube & AT&T's facebook page. Any contributor who had their message shouted, was sent a notification including a link to their unique message.
As part of this program, BBDO New York also created a series of videos to help consumers learn more about these Mountainmen Shouters. These videos were housed at facebook.com/att as well as posted on YouTube and other social sites.
As part of this program, BBDO New York also created a series of videos to help consumers learn more about these Mountainmen Shouters. These videos were housed at facebook.com/att as well as posted on YouTube and other social sites.
- Category Telecommunications
- Client AT&T
- Agency BBDO New York
- Production Caviar Content
- Country United States of America
- Uploaded 17 February, 2011
- Director
Jorma Taccone - Executive Creative Director
Greg Hahn
Chief Creative Officer: David Lubars
Director of Integrated Production: Brian DiLorenzo
Exec. Integrated Producer: Julian Katz
Executive Producer: Michael Sagol / Jasper Thomlinson
Head of Production: Eri Noguchi
Producer: BP Cooper
Editorial: Arcade Edit
Executive Producers: Damien Stevens / Deanne Mehling
Editors: Kim Bica
Post: Airship
VFX: Visual Creatures
Compositor: Ryan McNeely
Post Supervisor: RL Hooker
Sound Design / Mixing: 740 Sound Studios
Executive Producer: Scott Ganary
Mixer: Andrew Tracy
Sound Designer(s): Andrew Tracy, Rommel Molina
Related
Also best this week
advertising news
