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Top 6: February 23rd 2011
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AT&T: BakeTop 6: February 23rd 2011
This year, for Valentine's Day, AT&T launched a unique promotion called "Shout Your Love from the Mountaintop." The idea was to encourage users to submit Valentine's Day messages via AT&T's facebook page. A group of Mountainmen Shouters would then literally do just that -- shout these messages from a mountaintop for all the world to hear. Messages were filmed and uploaded to YouTube & AT&T's facebook page. Any contributor who had their message shouted, was sent a notification including a link to their unique message.
As part of this program, BBDO New York also created a series of videos to help consumers learn more about these Mountainmen Shouters. These videos were housed at facebook.com/att as well as posted on YouTube and other social sites.
Chief Creative Officer: David Lubars |
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