Raspadinha do Rio: The One Real Piggy Bank

Raspadinha do Rio is a traditional scratch lottery in Brazil. In 2010 newsstands became their main sales channel. To spread the word about their R$1,00 "Raspadinha" tickets in this venue, Artplan, Rio de Janeiro created a piggy bank with a slot space for only one coin, exactly the size of a R$1 Coin, as this much is all a person needs to make their dreams come true.