Interactive ad: Goldbach Media: PocketCD

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Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of "processing" you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea).Site from Spillmann/Felser/Leo Burnett,Zurich

Category Entertainment & leisure
URL http://itunes.apple.com/us/app/pocket-cd/id411674963?mt=8
Client Goldbach Media
Agency Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Production Goldbach Media
Country Switzerland
Uploaded 23 February, 2011

Credits

Executive Creative Director
Martin Spillmann
Creative Director
Patrick Suter
Creative Director
Dan Strasser
Art Director
Oli Kreienbuehl
Copywriter
Reto Vogler
Account Director
Rebecca Krausse
Account manager
Nora Urscheler

Goldbach Media: PocketCD

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