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MTV Exit: Planet Better
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Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris—featuring Best Coast’s lead Bethany Cosentino—to produce a powerful new music video that raises awareness of human trafficking. The video, titled “Planet Better,” highlights the dangers and impact of trafficking for sexual exploitation, particularly of young women. Premiering today across MTV properties on-air and online around the world, the music track, “When Will I Feel Love” is available to download on iTunes. Proceeds for the iTunes sales will be directed to anti-trafficking organizations working to rescue and rehabilitate victims of human trafficking. Y&RNY’s concept for the video fuses musical content and MTV’s pro social messaging in a hauntingly animated film that addresses the realities of human trafficking, particularly when young women are forced into prostitution. To help bring the story to life, the agency worked with an all-star team of talent, including: director/animator Edouard Salier, who has directed music videos for Air, Massive Attack and Raphael Saadiq; sound design producer Brian Emrich of Black Swan, Requiem of a Dream and The Wrestler fame; and indie rock stars Black Iris featuring Bethany Cosentino of the band, Best Coast, who wrote the original song exclusively for this project.
Executive Director of Content Production: Lora Schulson; Executive Director of Content Production: Nathy Aviram; Senior Content Producer: Tennille Teague; Executive Music Producer: Eric David Johnson; After Effects Artist: Alejandro Norman; Assistant Editor: Dan Goldstein; Head of Post Production: Guillaume Raffi; Music Company: Black Iris; Song: When Will I Feel Love; Artist: Bethany Cosentino of Best Coast; Sound Design: Brian Emrich Related
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