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Top 6: March 9th 2011
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Warburtons: We care because our name's on itTop 6: March 9th 2011
After the success of 'Take Off' and 'Burnt Offering', Warburtons were looking for a new brand ad that continued to give the brand scale and stature whilst clearly communicating that Warburtons bread is better quality (and therefore worth paying more for) because it's made by a family of employees who care deeply about the end result. RKCR/Y&R, London did the ad.
Planner: Ben Kay / Liz Wolstenholme / Neasa Cunniffe |
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