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Top 6: March 23rd 2011
Interactive
Kraft: Mac & Jinx
Top 6: March 23rd 2011
Crispin Porter + Bogusky has developed a fun new Twitter game called "Mac & Jinx" for Kraft Macaroni & Cheese. It's based on the old children's game of Jinx, which is played when two people (usually unintentionally) say the same thing at the same time. (Typically, the person who's then first to say "Jinx!" jinxes the other person, who is subsequently barred from speaking until he or she is released from the jinx.) Mac & Jinx works similarly - it uses an algorithm to monitor people who utter the phrase "mac and cheese" on Twitter, randomly selects pairs of them and sends them @ messages and a link offering free Mac & Cheese to the person who responds first.
Interactive Design Director: Pelun Chen |
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