TV ad: Wrigley: Eclipse Intense

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Wrigley has launched a new TVC to announce their new 'Intense' cool mint product in the Eclipse portfolio. Created by DDB Sydney, the TVC highlights the 'powerful fresh breath' brand positioning to align with the release of Eclipse Intense, Wrigley's strongest mint ever.

Set in the everyday world, the commercial shows a carpark attendant trying to tell a driver how much he owes and in doing so makes the window go frosty in the process, all due to the powerful cooling experience that the new 'Intense' flavour offers.

The 15-second TVC will air in Australia and New Zealand.

Category Food
Client Wrigley
Agency DDB Australia
Production FINCH
Country Australia
Uploaded 1 April, 2011

Credits

Director
Nick Ball
Executive Creative Director
Dylan Harrison
Creative Director
Steve Wakelam
Senior Art Director
Ian Broekhuizen
Producer
Catherine Chapple
Creative Group Head
Malcolm Caldwell
Agency Producer
Claire Seffrin
DoP
Danny Ruhlmann

Other credits

Senior Business Director: Rebecca Crawford

Business Manager: Matt Graham

Senior Planner: David Chriswick

Client side:

Strategy Manager: Chris Blayney

Brand Manager: Carly Papandrea

Media: OMD

VFX: The Lab

Wrigley: Eclipse Intense

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Wrigley: Eclipse Intense

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