Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Buick: This Moment


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Set to a tense, hauntingly spare minor key piano score, the spot from Leo Burnett Chicago opens on a women’s soccer player preparing to take a penalty kick. The voiceover intones a single word: “Will.” As, she launches into her kick, the voiceover recitation continues, “Determination.” We then cut to the intensely focused face of a young basketball player driving forward en route to the basket, eliciting the word “Perseverance” from the voiceover as we match cut to the mid-air spiral of a female gymnast. Her flight is followed by that of a soaring high jumper approaching the bar as the voiceover explains, “All are critical to a student-athlete’s success. But for some, it’s just the beginning…”

The montage continues with a baseball player sliding headfirst into home plate, and a woman swimmer extending her reach for one last stroke as the voiceover proceeds, “Because after their playing days, they’ll take the lessons they learned on the field into their communities to make an even greater impact.”

The montage accelerates, now intercutting between the unfolding drama of each athlete’s moment. The penalty kick clears the goalie’s hand and the basketball shot falls in the net as each player launches into celebration with surrounding teammates.

“These are the athletes you’ll find on the Buick Human Highlight Reel,” the voiceover concludes, as the montage culminates with the high jumper clearing the bar, the gymnast dismounting triumphantly and the baseball player tagging home plate through a spray of dirt. We cut to a final motion graphic with the Buick Human Highlight Reel information, as the voiceover calls us to, “Watch their stories unfold at ncaa.com/buick”.
Credits Other credits

Worldwide Exec Director: Peter McHugh

SVP, Exec CD: Steve Chavez

Senior Producer: Mark Nicholas

Director of Integrated Productions: Don Peasley

Account Executive: Jennifer Samra

Production Business Manager: Jan Bradshaw

Line Producer: Valerie Romer

Production Designer: FLoyd Albee

Post Producer: Mary West

Post EP: Sybil McCarthy

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news