The Wayside Chapel: Love over Hate

Taking several months and many favours to complete, this latest installment in UrsaClemenger, Sydney the ‘Love over Hate’ campaign builds on Wayside’s reputation as a non-judgemental haven where even society’s most desperate are met with unconditional love and support.

Wayside’s CEO, The Reverend Graham Long said, ‘We used a child in this ad because for every person who falls by the wayside, there is a story of vulnerability and struggle. The image of an abused child is difficult to watch but it is a deep insight into the social forces that produce alienation, mental illness and social dysfunction.’

An alternative version of the ad uses the power of the worldwide Kings of Leon hit, “Use Somebody”; the rights for the song generously donated by the band for 12 months. The voiceover was performed by David Wenham: long-time patron of Wayside. (Due to the usage restrictions, the Kings of Leon version can only be viewed on http://www.thewaysidechapel.com)