Outdoor ad: NTUC Income: Jackpot (close up)

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Top 6: April 20th 2011

NTUC Income's retirement savings plan via BBH, Singapore placed larger-than-life interactive fruit slot machines within Clear Channel Singapore's bus shelter media. The first of their kind in the Singapore market, SAIL used Clear Channel’s CREATE and COLLABORATE portfolio to create an interactive panel. The interactive jackpot places emphasis on the gamble faced when leaving the future unplanned. The panel is framed by a poster with the suggestive tagline “Is this your best bet for your future?” As people pass the panel, they will be drawn by sounds and flashing lights to press the button which works the slot machine. The button is located on the exterior of the panel. This creative execution of the campaign contrasts the uncertainty of leaving your future to chance with the concrete tangibility of having a retirement plan catered to your desired retirement age and lifestyle.