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CoverGirl: Queen 50th


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Charlex, coming off of the success of short-film ShapeShifter, has turned out another gem in a fiftieth anniversary spot for COVERGIRL. The :30, starring Queen Latifah, sets the radiant starlet against a gold-curtained backdrop, strutting and dancing about. Close-ups and wide shots of Latifah are interspersed with sparkling shots of COVERGIRL's LashBlast Volume Blasting Mascara, Outlast Lipcolor, and Clean Makeup products.
Other credits

Client: COVERGIRL

Spot Title: Queen 50th

Air Date: April 2011



Agency: Grey NY



Production Co.: H.S.I.

Director: Hype Williams



Post Prod. Co.: Charlex

Creative Director: Lloyd Alvarez

Senior Producer: Corey Budro

Designer: Jodi Tewillenger

Designer/Animator: Jose Fuentes

Smoke Editor(s): John Zawisha, Alan Neidorf

CG Animator: John Karian

CG Lighter: Will Atkins

Flame Retouch: Alan Neidorf, Burtis Scott

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