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Bacardi: Manifesto


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The new spot from Y&R New York, titled 'Manifesto', features charming visuals that take us through an examination of what separates us Homo Sapiens from our Neanderthalian ancestors since the dawn of our species. So while Neanderthals might have had bigger brains and better hair, Homo Sapiens have each other. The film urges us to "fight the LOLs and OMGs", get back to our Homo Sapien roots, and bring Bacardi, lime, cola – and people – together.
Credits Other credits

Director of Content Production: Lora Schulson; Director of Content Production: Nathy Aviram; Senior Broadcast Manager: Debra Horvath; Board Account Director: Shani Athureliya; Business Director: Ben Caulfied; Production Manager: Claire Thompson; Project Lead: Mark Davies; Animation: Nexus Productions; Director of Photography: Matthew Day; Music: "Switched On" by Islands; Arranger/Composer: Nick Thorburn/Kate Perkins; Audio Company: Grand Central; Mixer: Steve Lane (TV); Mixer: Gary Turnbull (Cinema)

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