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UBank: Habits
UBank’s new campaign, created by Three Drunk Monkeys, takes a colourful look at habits. Through a light-hearted poke at bad habits, UBank encourages its customers to develop a habit that is actually good for them. A savings habit.
The UBank USaver account offers 6.01%p.a. interest and has a unique Automatic Savings Plan feature that rewards its customers with 0.50%p.a. bonus interest for their good (savings) habits and loyalty if they make regular contributions from another Australian bank account. The campaign includes a new 30-second TVC shows that getting into a savings habit is as easy as other habits, like drinking coffee or chewing pens - only you get a reward for having a savings habit. It will be supported nationally with print and digital executions.
Group Content Director: Carolyn Contois Related
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