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NRMA: NRMA Business Rosso
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NRMA Motoring & Services and The Conscience Organization,Sydney has enlisted comedian/broadcaster funnyman Tim Ross to front their latest campaign in an effort to promote the benefits of NRMA Membership. The integrated campaign sees Radio, Digital & Social channels working together to encourage Members to ‘NRMA it!’ for all their motoring needs & advice.
The radio campaign includes a series of 60sec advertorial style features in which Rosso ‘road-tests’ some NRMA products and services for himself. The online content, directed by TCO’s Toby Morris, sees Rosso appear in four different everyday guises Hipster, Geek, Tradie and Business Rosso - each one facing a different relatable motoring dilemma that the viewer can play out using YouTube annotations.
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