Hapi Hap: HapiHap Sliced Paper

In store communication is the toughest medium either because of costs or legal restrictions. With a budget that was no competition to the already established bread brands, HapiHap had to find a way through the supermarkets’ clutter. So, Grey, Bucharest invented a new in store advertising space that was naturally connected to the usage of bread. A cost affective medium that no other brand used before: the wrapping paper for deli products. The perfect place to meet the core consumers of toast bread.