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Telethon: Handcuffs


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In hospital. A nurse in this spot from JWT Rome is tending a new born baby. After giving him his first bath, she puts him in his cot and then puts the classic bracelet on his wrist. The nurse goes off and we see that the bracelet is tied round both of the baby’s wrists, like handcuffs.
Line: “Being born with a genetic disease can be a tough sentence”.
Credits Other credits

Production Company: BRW Filmland (Milan)

Client Service Director: Giuseppe Salinari

Agency producer: Cecilia Barberis

Account: Stefano Patriarca

Account Executive: Anna Saggese

Executive Producer: Luca Orlando

Producer Assistant: Annalisa Monforte

Prod. Manager: Marco Fazio

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