TV ad: SportsNet New York: Sasquatch

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In keeping with its brash New York sensibility, SportsNet New York (SNY) is launching a new series of ads under the banner "More Sports. More Testosterone," conceived by Ogilvy & Mather New York to promote the networks extensive coverage of the total New York sports scene.

This new campaign comes on the heels of the network's award-winning campaign "NY NY Sports Sports" and touts SNY as the official TV home of the New York Mets, Jets and Big East Conference.

As SNY's audience is predominantly men, the ads were created to target the male demographic with a provocative tone. The new campaign features a series of ads that depict the positive impact watching sports has on a man's testosterone levels with one ad showcasing how it has a positive impact on a man's libido and another on muscle development.

Client SportsNet New York
Agency Ogilvy, New York
Production Smith and Jones
Uploaded 12 May, 2011

Other credits

Credits:

Client: SportsNet New York

Spot Title(s): Muscles, Libido, Sasquatch

Air Date: May 2011

Agency: Ogilvy & Mather NY

CD(s): Arturo Gigante, Debbie Kasher

EP: Lisa Christman

Prod Co: Smith & Jones

Director: Ulf Johansson

DP: Steve Keith-Roach

EP: Philipa Smith

Producer: Polly Leach

Editorial Co: Peepshow

Editor: Andrea Macarthur

EP: Deborah Sullivan

Producer: Desiree Cobb

Post/Effects Co: Absolute Post

Lead Flame: Nathan Kane

Flame Assist: Krissy Nordella

EP: Sally Heath

Producer: Mitch Stockwell

Telecine Co: Company 3

Colorist: Tim Masic

Audio Post Co: Sound Lounge

Mixer: Tom Jucarone

Shoot Location: London

SportsNet New York: Sasquatch

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SportsNet New York: Sasquatch

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