Vegemite: Darwin

Vegemite, via JWT Melbourne, has launched 'Toast of a Nation', a new integrated campaign that honours the extraordinary achievements of everyday Australians who are 'made from Vegemite'.

From yesterday Sunday 22 May to Sunday 28 August, Vegemite is undertaking a nationwide search for 25 everyday Aussies who embody the values of Vegemite and spirit of Australia, crowning the most unique and exceptional as the 'Toast of a Nation'. Australians are invited to share the remarkable stories and achievements of themselves and people they know by nominating at vegemite.com.au

To inspire and encourage Aussies to join the search for the 'Toast of a Nation', Vegemite is profiling the journey and achievements of five sets of Australians in a new series of television commercials, and online documentaries.

These inspiring, determined, yet everyday Aussies who are 'Made from Vegemite' and exemplify the Aussie spirit will help select the top 25 nominations, who will be crowned the 'Toast of a Nation' on 19 September 2011.