Y&R Touch: The Imaginarium of Extraordinary Ideas

Marketing directors/managers are bombarded with new shopper marketing outfits and offerings in standard presentation formats. Y&R Johannesburg realised the need to breakthrough 'death by powerpoint' and deliver a more engaging business tool that cut through the clutter but also delivered information effectively. We developed a showpiece that brought the store to life visually through the concept of 'The Imaginarium of Extraordinary Ideas.' A simple corporate folder unfolded to an extraordinary shopper experience. The design emulates a typical store layout and highlights how we could bring client's brands to life within it.