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Top 6: July 6th 2011
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Fey&Co: Lullaland

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Top 6: July 6th 2011
Jung von Matt /Hamburg used # (hashtag) tweets as an advertising medium for the first time and filter all #goodnight tweets from Twitter.
So anyone who twitters #goodnight automatically becomes part of the campaign. Using a simple reply message, goodnight Tweeters receive an invitation to visit lullaland.net. Here, all #goodnight tweets are collected and translated letter for letter into Lullatweets -- the world's first melodic tweets.
At lullaland.net, users can not only listen to all Lullatweets, they can also become actively involved by composing their own lullabies -- simply by writing a tweet. That way all their followers will find out about the campaign.

Plus, Lullatweets can be shared on Facebook or downloaded as MP3 files. That means that each goodnight tweet carries the goodnight message of Fey & Co further.
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