Top 6: August 3rd 2011
TV
Hyundai Elantra: Shell
Top 6: August 3rd 2011
Hyundai, via Innocean Worldwide, has launched a new campaign for their Elantra model; directed by Prodigy's Brent Bonacorso with post production by Animal Logic.
Elegantly executed, the car is delicately disassembled by a complex, robotic machine to reveal a smaller Elantra inside. The concept being "All the things you expect of a big car, now inside a smaller one."
Elegantly executed, the car is delicately disassembled by a complex, robotic machine to reveal a smaller Elantra inside. The concept being "All the things you expect of a big car, now inside a smaller one."
- Category Automotive
- Client Hyundai
- Agency Innocean Australia
- Production Prodigy Films
- Country Australia
- Uploaded 12 July, 2011
- Director
Brent Bonacorso - Creative Director
Scott Lambert - Producer
Luke Copeland - Senior Art Director
guy collins - Senior Copywriter
robin feiner - Executive Producer
Nerissa Kavanagh - Head of Broadcast
tania templeton - DoP
Daniel Ardilley - Sound
Karina Pitt - Post production
Animal Logic - Editor
Alexandre de Franceschi
General Manager: Amanda Wheeler
Group Business Director: Tim Hiley
Senior Business Manager: John Larkin
Client:
Director of Marketing: Oliver Mann
Senior Manager Marketing Communications: Alex Pinsuti
Brand Communications Manager: Bilgen Tug
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