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Kmart: 1,000 mums guess the price

1,000 mums guess the price
1,000 Mums were invited to guess the price in a suburban Melbourne Kmart store with no price tags on any products.
Credits Other credits

Managing Director: Hugh Nairn

Kmart General Marketing Manager: Dion workman

Kmart National Marketing Manager: Michelle O'Farrell

Kmart Integrated Marketing Manager: Anna White

Local Production: Exit Films

Offline: The Butchery

Online: Tide

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