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Rio: Keep It Rio

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Three Drunk Monkeys' new campaign for Rio has a lighthearted laugh at more expensive and much hyped underwear brands with the campaign message of "sexy not exy", "improve your bottom line" and "keeping it Rio" . The TVC will launch nationally in Australia from Monday 10th August along with a print and shopalites advertorial campaign.
Credits Other credits

Group Content Director: Dan Beaumont

Content Director: Jill Large

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