The Saatchi Gallery, London: Bed

After being banned from Australia twelve years ago, the Saatchi Gallery has finally arrived at the Art Gallery of South Australia with one hundred and fifty works from forty of the UK's most exciting young artists, each piece handpicked for the exhibition by Charles Saatchi.

M&C Saatchi created a tiered campaign for the launch, starting with a poster and radio campaign that allowed the audience to visualise individual pieces before seeing them featured on some of the largest poster sites in the country.