Pinacoteca Art Museum of São Paulo: Le Curiosism

Pinacoteca de São Paulo is one of the most prominent museums of Brazilian art. For the first time in 12 years, the museum has implemented a raft of radical changes in its permanent exhibition containing art works from its collection. To explain this to the museum's visitors F/Nazca Saatchi & Saatchi, Sao Paulo have created the campaign Aos Curiosos (For the Curious), announcing the news and fueling the natural curiosity that changes spark within us. The film clip Le Curiosism (Curiosities), a kind of manifesto on the campaign, celebrates the spirit of the curious and unveils the cat within all of us, inviting viewers to "satiate their feline" at the museum.