TV ad: Spokes of Change: 911

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In this SapientNitro commercial, an affluent American family calls 911 for help, only to find themselves waiting for emergency medical workers who are forced to travel on foot. Through the family's mounting tension, viewers feel stronger empathy and come to understand how slowly Community Health Workers in Africa often deliver life-saving care.

Category Charities & appeals
URL http://www.spokesofchange.com/
Client Millennium Promise
Agency SapientNitro
Production Magnet Filmworks
Country United States of America
Uploaded 26 August, 2011

Credits

Director
SAMUEL ALBIS
Chief Creative Officer
Gaston Legorburu
Creative Director
Ronn Pearson
Assoc Creative Director
Jordan Lipton
Assoc Creative Director
Andrew Goldstein
Producer
Ben Tischler
Copywriter
Harry Redlich
Art Director
Rafael Segri
Account Director
Barbara Karalis
Editor
Andres Ripoll
Account manager
Patricia Cummings

Other credits

Director of Photography: Sherman Johnson

Executive Producer: Thomas Woodrow

Head of Production: Eric Gaunaurd

Spokes of Change: 911

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