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Heineken Rugby World Cup Sponsorship: This is the GameThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Premium international beer brand Heineken® has released a new above-the-line campaign showcasing their sponsorship of Rugby World Cup 2011 in New Zealand. ‘This is the Game’, created with advertising agency Wieden+Kennedy Amsterdam, focuses on the unwritten Code of values implicit in rugby union on and off the pitch, such as sportsmanship and respect, and promotes Heineken as the worldwide partner and official beer of the international tournament.
Broadcast Director: Erik Verheijen |
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