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Don't Drink & Fry: Dan, Aidan & Jane
Every year, New Zealanders die from drinking and frying. Countless others have a lucky escape. This campaign, via M&C Saatchi Auckland, captures real New Zealanders at the end of a big night, who have wisely chosen to eat before heading home. None of the people interviewed are actors. They're all genuine people found on the street, who had been drinking and were spotted eating, and asked this question: "What advice would they give to people in their state who are considering going home for a fry-up?"
Client Contact: Scott Sargentina Related
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