Interactive ad: Dodge: Search engine for the real world

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Top 6: September 28th 2011

Wieden & Kennedy Portland and Dodge have launched an online/offline cross over campaign to promote the Dodge Journey, a vehicle they are calling a 'search engine for the real world'. Three Dodge Journeys have been hidden around the United States and whoever is able to find each vehicle first keeps it. The campaign is supported by a YouTube Channel which gives players a chance to solve puzzles in return for clues on each cars location.

Category Automotive
URL http://www.youtube.com/dodge
Client Dodge
Agency Wieden + Kennedy
Production Biscuit Filmworks
Country United States of America
Uploaded 26 September, 2011

Credits

Director
Steve Rogers
Creative Director
Michael Tabtabai
Creative Director
Joe Staples
Creative Director
Aaron Allen
Art Director
Mike Giepert
Copywriter
Greg Rutter

Other credits

Executive Producer: Holly Vega

Editorial Company: Joint

Editor: Tommy Harden

Post Producer: Ryan Shanholtzer

Post Executive Producer: Patty Brebner

VFX/Online: Method Studios

Lead Artist/Online Editor: Aidan Thomas

Executive Producer: Robert Owens

Producer: Colin Clarry

Composer/Artist: John Fahey

Song: Dance of the inhabitants of the invisible city of Bladensburg

Mix Company: Lime Studios

Mixer: Loren Silber

Dodge: Search engine for the real world

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Dodge: Search engine for the real world

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