Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Integrated

Nissan March: Zucchini Car


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The TV film created by Lew Lara TBWA , Sao Paulo introduces the arrival of the Nissan March, the first entry-level Japanese car available in Brazil.
It highlights the current monotony when it comes to designing new models in this segment, and shows that slight tweaks in an entry-level compact car is often considered a whole new design.
The campaign continues at the Facebook. The strategy also includes the “Monotony Disguiser App” found at Nissan’s fan page in Facebook. There, users can change their friend’s faces adding fun accessories such as mouths, noses, eyes, hats, mustaches, and others, and then share the picture in their wall.
Credits Other credits

Accounting: Marcio Oliveira, Rafael Carmineti, Maureen Gonzales,Thiago Barioni, Felipe Oliveira

Planning: Renata D'Avila and Felipe Senise

Media: Luiz Ritton, Eduardo Shinohara, Suellen Kiss, Luana Gallizzi

Film Direction: Carlão Busato

Cinematography: Russo Loyola

Film Editing: André Mello

Post Production: Átomo VFX

Final Cut: Átomo VFX

Sound Production Company: Satélite

Voice Over: Paulinho Ribeiro



ON-LINE



Creative team: André Barreiros, Israel Oliveira, Cesar Herszkowicz, Max Geraldo, Toni Fernandez and Leo Claret.

Media: Adriana Molari, Sid Etter, Marilia Moreno, Barbara Lopes

App Production: Produtora Pivot

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news