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Steinlager: We Believed

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Steinlager always believed the All Blacks would win the Rugby World Cup, although not being an official sponsor, they couldn't actually mention RWC. All they had was a white can, but all Kiwis knew its significance.
Credits Other credits

Paul Hankinson - Head of Copy

Scott Wallace - Managing Partner

Lucinda Sherborne - Planning Director

Danny Phillips, Todd Gordon, Kate Fisken, Brent Robinson - Lion Nathan

Andrew Beattie - Make-up Design/Prosthetics

Pete Ritchie - Grade

Stefan Coory - Online

Peter van der Fluit - Music Composer

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