Top 6: November 16th 2011
Ambient
Mercedes Benz C-Class: Blur
Top 6: November 16th 2011
To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: "Looks fast. Even in park. The 450hp 2012 C-Class Coupe." To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
- Category Automotive
- Client Mercedes-Benz
- Agency BBDO Toronto
- Production Instil Productions Inc. / Hotsets Film
- Country Canada
- Campaign file Download campaign file
- Uploaded 15 November, 2011
- Executive Creative Director
Peter Ignazi - Executive Creative Director
Carlos Moreno - Art Director
Jonathan Guy - Copywriter
Frank Macera - Production company
Instil Productions Inc. - Account Director
Adam Lang - Agency Producer
Kathie Hintsa - Photographer
Philip Rostron - Senior Account Director
Steve Groh
Account Supervisor: Diana Nelson
Event Company: Newad Inc.
Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor
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