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Top 6: November 30th 2011
Outdoor

St Matthew in the City: Kate Sheppard

Top 6: November 30th 2011
Nov 2011 and the New Zealand election has caused about as much real debate as a game of croquet. Meanwhile, Europe is going 'to hell in a hand-basket' but never mind that, the All Blacks are World Champions, summer beckons, and all the National Party need to do to stay in power is turn up and not open their mouths. It'll be a miracle if more than 60% turn out to vote.

In line with St Matthew's cause of creating conversation around subjects that matter, Whybin TBWA Tequila, Auckland wanted to remind people that there was a time when 50% of the population weren't even allowed to vote, and that people had to protest and suffer in order to get this 'privilege'.

St Matthew is apolitical, and don’t mind who people choose to vote for, just so long as they exercise their right to vote, so we brought to life the story of Kate Sheppard.

Kate who? She’s the face that adorns every $10 note - yet few New Zealanders could name her. In fact, Kate led the women's suffrage movement in NZ and was instrumental in making us the first country in the world to give women the vote.
Our Kate was chained to the billboard in the name of free speech.
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