St Matthew in the City Church: Mary Christmas

Christianity and Christmas should go together like fish and chips. But for many, the true meaning of Christmas has all but been forgotten. WhybinTBWA was tasked with reacquainting people with this lost tradition. The agency's solution was to create a piece of art. Resembling an oil painting, it shows The Virgin Mary at the exact moment the impossible happened. With pregnancy test in hand, she looks on in disbelieve as two small pink lines appear before her. In the true spirit of Christmas people shared the image, as did national TV networks and newspapers, spreading the story of Mary and her positive test far and wide. You can't make people go to church, so TBWA took the church to the people.