Vail Resorts: Vail Resorts EpicMix 2011

Vail Resorts, Inc. worked with SapientNitro to help design the revolutionary changes to its much-heralded EpicMix program and application for its second ski and snowboard season. The launch of the Second Generation EpicMix builds upon the success of the first season and adds critical new functionality – including photos – to offer an even more rewarding and thrilling mountain experience for guests.

Following the success of the first season of EpicMix, Vail Resorts turned to SapientNitro to help design new ways to enhance the guest experience and improve upon the existing platform by adding new features and functionality. These changes are already appealing to a broader audience, including the destination traveler.

The second generation of EpicMix adds a new dimension with the addition of digital photos, allowing skiers to capture, connect and share their “experience of a lifetime” with friends and family. With a scan of their pass, guests can have professional photos taken by a Vail Resorts EpicMix photographer automatically delivered to their EpicMix account. Other new features include the ability to purchase high-resolution digital versions of professional photos, a Mountain Remix collage tool which creates a unique visualization of the guest’s mountain experience, enhanced motivational and reward-based interaction, broadened social sharing capabilities and more.