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Digital Radio UK: Cry


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These ads from RKCR/Y&R,London for the Digital Radio UK are the start of a two-year drive to increase digital listening. The campaign will run across BBC TV and radio stations, on commercial radio, in the Guardian and Observer, Bauer magazines and online.

The campaign uses a consistent endline; ‘If you love radio, let it live’ voiced by Life on Mars actor John Simm, and a new digital radio identity.

The executions focus on how digital radio brings radio to life for listeners by providing additional stations, ease of tuning, track and artist listing and availability across all digital platforms.
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