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Top 6: February 8th 2012
Interactive

Cancer Council NSW: Hope - Turning the Page on Cancer

Top 6: February 8th 2012
Cancer Council NSW and Tribal DDB call on Australians to commit in 2012 Australians can now have a better understanding of what causes cancer, learn ways to prevent it and commit to a healthier lifestyle at a touch of a button, thanks to an Australian-first interactive online cancer infographic launched by Cancer Council NSW and Tribal DDB today. The cancer infographic,  Hope – Turning the Page on Cancer, uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and the five pillars of prevention. The information is followed by a call to action asking users to publicly declare via Facebook and Twitter, the cancer risk factor they will commit to reducing this year.
Credits
  • Print Producer
Other credits

DDB

Charles Rallings, Matt Melik (business win)

Account Director: Cathy Peare (business win, strategy)

Digital Art Director: Ramon Rodriguez

Print Art Director: Domenic Bartolo

Production Manager: Desiree O’Farrel

Copywriter: Chris Peck

Build: Roy Mogoko



Cancer Council NSW

Sarah McCarthy, Luke Alexander and Alex Wain from the Marketing & Communications Unit

Gold sponsors

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