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Top 6: January 25th 2012
Interactive

American Express: The world at your fingertips

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Top 6: January 25th 2012
INGO Stockholm has created an iPad ad for American Express eurobonus card.

For every purchase you make using your Amex card you get points that can be used for air mile points on Scandinavian Airlines.

It is a very simple ad using both the iPads built in compass and the gyroscope – hold the ipad in different compass directions and it shows different destinations and the points you need to go there. Hold it down, pointing to the ground, and it shows a hole through earth ending up in Bejing and, again, the points you need. Hold it up and get a surprise. This is based on the iPad's gyroscope.

It's basically the world at your fingertips. This is the first time an ad like this has been made.
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