TV ad: New York Lottery: Garage

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DDB New York has launched a new campaign for New York Lottery’s Powerball game called “Yeah, that kind of rich.” With the largest potential jackpot in the country, the campaign portrays the decadent possibilities of winning it big.

Category Other
Client New York Lottery
Agency DDB North America
Production Radical Media
Country United States of America
Uploaded 27 January, 2012

Credits

Director
Steve Miller
Chief Creative Officer
Matt Eastwood
Executive Creative Director
Menno Kluin
Group Creative Director
Rich Sharp
Group Creative Director
Mike Sullivan
Producer
Carla Tate
Associate CD / Copywriter
Colin Lapin
Associate CD / Art Director
Tony Bartolucci
Agency Producer
Walter Brindak
Production company
@radical.media
Account Director
Leo Mamorsky
Head of Broadcast
Ed Zazzera
Designer
Juan Carlos Pagan

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