V Energy Drink: Powering Music through images

In conjunction with V Energy & The Sound Campaign, The Creative Shop has launched the very first interactive digital image wall here in Australia, as a prominent brand activation across the 2012 Summer Music festival tour – Festivals include; Summadayze, Future Music Festival & Big Day Out Nationally.

Utilising a rear-projection solution, the V Energy Power Wall offers festival goers an experience beyond the music and captures their favourite moments through digital postcards.

On exiting the V Energy Green Room, festival goers are invited to take a picture of themselves or with friends, via an in-built HD camera and touch screen unit, with this image then being displayed on the greater wall space for all to view, whilst also being posted on V Energy Australia's facebook page. To ensure all images are viewed and the moments in time re-lived, V Energy has also sent an SMS to each person who interacted with the wall, containing a direct link to their image located on V's facebook page.